Can Puck’s CEO reinvent the news business for the influencer age?
Decoder with Nilay Patel
- Published
- April 13, 2026
- Duration
- 1h 14m
- Summary source
- description
- Last updated
- Apr 29, 2026
Discusses Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck h…
Summary
Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck hires big star reporters who write newsletters as part of a subscription bundle. Those newsletters are often must-reads in their industries, and those reporters get equity in Puck and a share of the company's revenue. It's a place where the financial incenti…
Show notes
Sarah Personette is the CEO of Puck, a media company that's been around for about five years. Puck hires big star reporters who write newsletters as part of a subscription bundle. Those newsletters are often must-reads in their industries, and those reporters get equity in Puck and a share of the company's revenue. It's a place where the financial incentives of the influencer economy crash right into the rigors of traditional journalism — and as regular Decoder listeners know, I have a lot of qu