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Masters of Scale

Masters of Scale

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.

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    A first look at Samsung’s blueprint to win the AI era, with Mauro Porcini

    Published Apr 21, 2026

    Mauro Porcini

    AI redefining how products are both built and experienced, and Samsung is reimagining its place in the tech ecosystem. As Milan Design Week gets underway, Samsung's president and chief design officer Mauro Porcini pulls back the curtain on the company’s new design manifesto, and gets candid about their rivalry with Apple, the shift from hardware to human experience, and why a brand known for engineering dominance is now betting its future on something far harder to measure: how a product makes y