The Knowledge Project
Master the best of what other people have already figured out. Deep conversations with the best that go beyond the usual advice to uncover the timeless principles that drive success. If you enjoy the show, please hit the follow button.
Filtered episodes(34)
- StandardSummaries onlyMario Harik: Playing to Win
Published Apr 14, 2026
Mario HarikMario Harik is the CEO of XPO, one of the largest trucking companies in the world. He started as employee #3, learned from Brad Jacobs (who built eight multibillion-dollar companies from scratch), and now leads 40,000 people with a management style shaped by engineering discipline, frontline feedback, and a deep belief in human potential. Mario shares how he uses real-time data and second-derivative thinking to make decisions, how he hires and develops A players (and the gut test that tells you
- StandardSummaries onlySetting Big Goals and Playing to Win: Mario Harik
Published Apr 14, 2026
How does one engineer run 40,000 people with 10 daily numbers, zero hobbies, and a $1 billion bet he made in his first year as CEO? Mario Harik is the CEO of XPO, one of the largest trucking companies in the world. He started as employee #3, learned from Brad Jacobs (who built eight multibillion-dollar companies from scratch), and now leads 40,000 people with a management style shaped by engineering discipline, frontline feedback, and a deep belief in human potential. Mario shares how he uses re
- StandardSummaries onlyAlpha School Principal: The Future of Education is Better Than You Think
Published Mar 31, 2026
Alpha School PrincipalJoe Liemandt is the principal of Alpha School and the founder of Trilogy Software and ESW Capital. Liemandt dropped out of Stanford to build Trilogy, made the cover of Forbes twice before thirty, became the youngest member of the Forbes 400, then vanished from public life for twenty-five years. But he didn’t stop building. Through ESW Capital, he quietly became one of the most prolific acquirers of software businesses in the world. Now he’s back with a $1 billion bet that AI can make kids learn
- StandardSummaries onlyThe End of School as We Know It: How AI at Alpha Makes Kids Learn 10x Faster (with Joe Liemandt)
Published Mar 31, 2026
Joe Liemandt quietly built one of the most successful software empires you’ve never heard of—then reappeared with a $1 billion bet that AI can make kids learn ten times faster and love school more than vacation. At Alpha School, students spend just two hours a day on AI‑driven academics, consistently score in the top 1% on standardized tests, and use the rest of their time to build real‑world life skills: leadership, entrepreneurship, teamwork, and projects they actually care about. There are no
- StandardSummaries onlyTop Principal: The Future of Education is Better Than You Think
Published Mar 31, 2026
Top PrincipalJoe Liemandt is the principal of Alpha School and the founder of Trilogy Software and ESW Capital. Liemandt dropped out of Stanford to build Trilogy, made the cover of Forbes twice before thirty, became the youngest member of the Forbes 400, then vanished from public life for twenty-five years. But he didn’t stop building. Through ESW Capital, he quietly became one of the most prolific acquirers of software businesses in the world. Now he’s back with a $1 billion bet that AI can make kids learn
- StandardSummaries onlyConnor Teskey: The 90% Rule, AI Infrastructure, and the Future of Investing
Published Mar 17, 2026
Connor TeskeyConnor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit. In this exclusive interview, his first as CEO, we explore his approach to capital allocation, isolating variables, and building a business designed for long-term growth. Discover why effective investing begins with minimizing losses, how waiting for perfect information can result in missed opportuni
- StandardSummaries onlyTop CEO: The 90% Rule, AI Infrastructure, and the Future of Investing | Connor Teskey
Published Mar 17, 2026
Connor TeskeyConnor Teskey is the CEO of Brookfield Asset Management, one of the world’s largest investors, managing about a trillion dollars across infrastructure, power, real estate, private equity, and credit. In this exclusive interview, his first as CEO, we explore his approach to capital allocation, isolating variables, and building a business designed for long-term growth. Discover why effective investing begins with minimizing losses, how waiting for perfect information can result in missed opportuni
- StandardSummaries onlyInside the Mind of Robinhood Co-Founder Vlad Tenev
Published Mar 3, 2026
Robinhood's co-founder reveals the brutal reality of surviving an 80% market crash, going "founder mode" to cut corporate bloat, and what actually happened during GameStop. Vlad Tenev is the co-founder and CEO of Robinhood. Not only did he navigate the unprecedented GameStop crisis, but he completely re-engineered the fintech giant to thrive. He breaks down the brutal transition from bloated hyper-growth to a lean machine, why a "juicy falsehood is more powerful than a boring truth", and the 3 d
- StandardSummaries onlyJim Clayton: Turning Competitors’ Mistakes Into $1.7B [Outliers]
Published Oct 21, 2025
Jim ClaytonThe incredible story of Jim Clayton and the counterintuitive strategies he used to build Clayton Homes into a juggernaut. When the bank forced him into bankruptcy at 27, they literally seized everything, including his accountant’s calculator. He started over and rebuilt following an unconventional playbook. He refused bad loans, vertically integrated everything, and played relentless offense during downturns. While the home industry collapsed in the 1970s, 1990s, and 2000s, Clayton stayed discip
- StandardSummaries onlyBuilding Great Businesses | Tracy Britt Cool
Published Oct 14, 2025
Tracy Britt CoolWarren Buffett called Tracy Britt Cool his “fireman” due to her reputation at Berkshire Hathaway for turning around struggling businesses. Today, Britt Cool is the co-founder of Kanbrick, where she applies her knowledge to the middle market. In this episode, you’ll learn how she went from writing a cold letter to Buffett to being sent in to fix struggling Berkshire subsidiaries, how to evaluate real business performance, and how incentives, culture, and structure line up to create lasting succes
- StandardSummaries onlyHetty Green: The Witch of Wall Street [Outliers]
Published Oct 7, 2025
Hetty GreenHetty Green was the richest woman you've never heard of. In the late 1800s, she built a fortune worth billions today in a world designed to stop her. Women couldn't vote, couldn't own property in most states, and were banned from the New York Stock Exchange floor entirely. She was a force that couldn't be stopped. She bought entire towns, crushed railroad barons, and became the lender of last resort during financial panics. Her strategies still work today. This is the story of how an unwanted da
- StandardSummaries onlyBarry Diller: Building IAC
Published Sep 30, 2025
Barry DillerMy guest this week is Barry Diller, one of America's most successful businessmen. At 83, he chose to publish a deeply personal book and open up about his successes and failures. With surprising candor he details the rules he's lived by: trust first, confront directly, and make the call when the clock starts. In our conversation, he shares why success teaches you nothing, why failure is essential, and why instinct still beats algorithms in a data-obsessed world. This episode is filled with Hollyw
- StandardSummaries onlyEd Stack: Lessons from Dick’s Sporting Goods [Outliers]
Published Sep 23, 2025
Ed StackEd Stack built Dick’s Sporting Goods from a struggling family store into an empire of more than 800 stores and billions in sales. Along the way he nearly lost everything. Multiple times. This episode is the story of what he did, how he did it, and the lessons you can learn. ----- Some of the things you'll learn in this episode: Never rely on the kindness of strangers. Your name is your biggest asset. The person who talks the least is usually the decision maker. Sometimes the most profitable deci
- StandardSummaries onlyHow To Build A Cult | Lulu Cheng Meservey
Published Sep 16, 2025
Lulu Cheng MeserveyLulu Cheng Meservey is one of the sharpest minds in communications and strategy. She has helped some of the best leaders through their hardest moments. We talk about why trust and conviction are contagious, how to win attention in a noisy world, and how to handle attacks without losing ground. ----- About Lulu: Having been CCO and EVP of Corporate Affairs at Activision Blizzard and VP of Comms at Substack, she is now the creator of Rostra, the only advisory firm focused on founder-led comms. ---
- StandardSummaries onlyFred Smith: The Story of FedEx [Outliers]
Published Sep 9, 2025
Fred SmithFred Smith founded FedEx on an idea everyone told him would fail and built it into an $88 billion empire that changed how the world moves. In this episode, we dive into how he built FedEx and the lessons he learned along the way. This story proves that impossible is just another word for opportunity. ----- Timestamps: (00:00) Introduction (03:36) Part 1: The Boy Who Wouldn't Stay Down (15:52) Part 2: The Impossible Company (29:36) Part 3: The Empire Builder (38:12) Epilogue: From Crisis to Legac
- StandardSummaries onlyWhy Everyone Is Wrong About AI (Including You) | Benedict Evans
Published Sep 2, 2025
Benedict EvansBenedict Evans has been calling tech shifts for decades. Now he says forget the hype: AI isn't the new electricity. It's the biggest change since the iPhone, and that's plenty big enough. We talk about why everyone gets platform shifts wrong, where Google's actually vulnerable, and what real people do with AI when nobody's watching. Evans sees patterns others don't. This conversation will change how you think about what's actually happening versus what everyone says is happening. ----- Approxima
- StandardSummaries onlySmall Town Billionaire: How John Bragg Built 3 Empires [Outliers]
Published Aug 26, 2025
Small Town BillionaireOne man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people. In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a single share made him unstoppable. My interview with John (#204) was the class. This is the homework. ------ Approximate Timestamps: (00:00) Introduction (02:09) Part One: The Renegade’s Choice (23:47) Part
- StandardSummaries onlyThe Science of Lasting Love with Dr. Sue Johnson
Published Aug 19, 2025
This conversation will change how you handle your relationship starting tonight. The late Dr. Sue Johnson basically gave me a cheat code for relationships that not only last but amplify. She breaks down the real signals to look for in a partner. Why people actually cheat (not what you think) and how to spot it coming a mile away. Plus she offers a simple framework that can turn fights from something that pushes you away to something that brings you closer than ever. We dig into how to keep the s
- StandardSummaries onlySol Price: The Retail Legend Who Taught Sam Walton, Jim Sinegal, and Jeff Bezos [Outliers]
Published Aug 12, 2025
Sol PriceThe most influential retailer you’ve never heard of. How Sol Price invented the warehouse club and a philosophy that still runs Costco and Amazon. Have you ever wondered why you can still buy a hot dog and soda for $1.50 today at Costco? We can thank Sol Price for that. To him, keeping promises to customers mattered more than profit margins. Sam Walton said he borrowed more ideas from Sol Price than anyone else. Jim Sinegal of Costco said, “I didn’t learn a lot from Sol. I learned everything.” J
- StandardSummaries onlyRyan Petersen: Building Flexport
Published Aug 5, 2025
Ryan PetersenBuild the system behind the system. Flexport founder Ryan Petersen shows how to turn messy, multi‑party operations into a simple, scalable system that compounds growth without sacrificing trust. He explains: The iPhone clue: using public shipping data to predict launches—and create pull from zero Retention is destiny: the equilibrium math that caps growth (and how to bend it) Full‑stack or bust: customers buy outcomes, not point tools 108 steps to scale: structure the workflow, then automate or
- StandardSummaries onlyKatharine Graham: The Woman Who Took Down a President [Outliers]
Published Jul 29, 2025
Katharine GrahamWhen Katharine Graham took over the Washington Post in 1963, she was a shy socialite who'd never run anything. By retirement, she'd taken down a president, ended the most violent strike in a generation, and built one of the best-performing companies in American history. Graham had no training, no experience, not even confidence. Just a newspaper bleeding money and a government that expected her to fall in line. When her editors brought her stolen classified documents, her lawyers begged her not
- StandardSummaries onlyDaniel Kahneman: Algorithms Make Better Decisions Than You
Published Jul 22, 2025
Daniel KahnemanDaniel Kahneman won the Nobel Prize for proving we're not as rational as we think. In this timeless conversation we discuss how to think clearly in a world full of noise, the invisible forces that cloud our judgement, and why more information doesn't equal better thinking. Kahneman also reveals the mental model he discovered at 22 that still guides elite teams today. Approximate timestamps: (00:36) – Episode Introduction (05:37) – Daniel Kahneman on Childhood and Early Psychology (12:44) – Influ
- StandardSummaries onlyLes Schwab: Why Real Ownership Outperforms Experience, Capital, and Credentials [Outliers]
Published Jul 15, 2025
Les SchwabThey weren’t employees. They were partners. Les Schwab didn’t build a company. He built a culture. This episode reveals how one small-town tire dealer scaled to $3 billion by turning customers into evangelists and employees into owners. Somewhere between changing his first flat tire and opening his 410th Les Schwab Tire Center, Les discovered something profound: his people weren't just working for him, they were working with him. They weren't building his dream, they were building their own. Thi
- StandardSummaries onlyHarley Finkelstein: You Must Requalify for Your Role, Every Year
Published Jul 8, 2025
Harley FinkelsteinShopify’s Harley Finkelstein reveals the one standard that actually scales your career and your family. Harley shares why stepping down as COO was his hardest choice, the family motto that guides his daughters, and what makes someone good at storytelling. They discuss AI's real advantage, the calendar system that keeps him accountable, and how he maintains high standards. If this gives you one standard to raise your team—or your family—share it with a friend who needs to hear it today. ---------
- StandardSummaries onlyJimmy Pattison: Building a $16B Empire Without Connections, Capital, or Credentials [Outliers]
Published Jul 1, 2025
Jimmy PattisonJimmy Pattison still runs his $16 billion empire personally at 96 years old. He’s built The Pattison Group over the last 63 years without outside capital or a college degree. He owns 100% of car dealerships, grocery stores, billboards, radio stations and even Ripley’s Believe It or Not—with a philosophy of: "No partners, no shareholders, no relatives." This episode reveals the principles behind one of North America’s great private empires ------ Get a summary of the 11 key lessons you can learn
- StandardSummaries onlyFormer PepsiCo CEO Indra Nooyi: Lessons from the Top
Published Jun 24, 2025
On her first day as CEO of PepsiCo, Indra Nooyi fired her general counsel. Then rehired him before dinner. It wasn’t a stunt. It was a signal. She ran a $200 billion empire the same way she ran her life: with surgical precision, uncompromising standards, and an allergy to corporate theater. But here's what separates this conversation from every other CEO interview: she tells you what her massive ambition cost her and her family. What it means to carry the hopes of millions who look like you. Wha
- StandardSummaries onlyAnna Wintour: Vogue [Outliers]
Published Jun 17, 2025
Anna WintourThe job was editor-in-chief. The goal was to become the platform. And she did. Once she made it to the top, she didn’t just edit Vogue. She reinvented the power structures beneath it. This episode unpacks how a British girl who couldn’t type built the most bulletproof career in media, survived five decades of disruption, and made herself indispensable to fashion, politics, and culture. You’ll hear how she weaponized speed over perfection, fired half the Vogue staff in three days, and turned a po
- StandardSummaries onlyNetflix Founder Reed Hastings on Scaling High-Trust Culture & Bold Judgment
Published Jun 10, 2025
How do you build a high-performance culture without turning your company into the Hunger Games? Reed Hastings, co-founder and former CEO of Netflix, shares lessons from a career spent rewriting the rules—from severance as a management tool to “big-hearted champions who pick up the trash.” In this episode, he reveals how Netflix scaled trust, made bold bets before the data was in, and kept its edge by treating employees like adults—not assets. You’ll hear how Hastings evaluates talent beyond the
- StandardSummaries onlyHarvey Firestone: Men and Rubber [Outliers]
Published Jun 3, 2025
Harvey FirestoneHarvey Firestone built one of America’s great industrial empires from scratch, transforming from a farm boy to Henry Ford’s key partner. This episode reveals timeless principles about building businesses through booms, busts, and technological disruptions. This episode is based on the biography Men and Rubber: The Story of Business. Check out The Firestone Principles: 12 Timeless Lessons from an Industrial Pioneer: https://fs.blog/knowledge-project-podcast/outliers-harvey-firestone/ (03:00) P
- StandardSummaries onlyBill Belichick: 8x Super Bowl Champion on Winning, Leadership, and Discipline
Published May 27, 2025
Bill BelichickEight Super Bowl rings. Six with the Patriots. And a mindset that goes far deeper than football. In this rare, wide-ranging conversation, Bill Belichick breaks down the invisible factors behind sustained excellence: discipline, preparation, and the mental edge that separates contenders from champions. He shares the surprising reason he kept Tom Brady as a fourth-string rookie, why talent alone is never enough at the highest level, and how true competitors find ways to win long after their gifts
- StandardSummaries onlyAndy Grove: Only The Paranoid Survive [Outliers]
Published May 20, 2025
Andy GroveMost people protect their identity. Andy Grove would rewrite his, again and again. He started as a refugee, became a chemist, turned himself into an engineer, then a manager, and finally the CEO who built Intel into a global powerhouse. He didn’t cling to credentials or titles. When a challenge came up, he didn’t delegate, he learned. This episode explores the radical adaptability that made Grove different. While his peers obsessed over innovation, he focused on something far more enduring: the
- StandardSummaries onlyElad Gil: How to Spot a Billion-Dollar Startup Before the Rest of the World
Published May 13, 2025
Elad GilWhat if the world’s most connected tech investor handed you his mental playbook? Elad Gil, an investor behind Airbnb, Stripe, Coinbase and Anduril, flips conventional wisdom on its head and prioritizes market opportunities over founders. Elad decodes why innovation has clustered geographically throughout history, from Renaissance Florence to Silicon Valley, where today 25% of global tech wealth is created. We get into why he believes AI is dramatically under-hyped and still under-appreciated, wh
- StandardSummaries onlyThe Knowledge Project Podcast: Trailer
Published May 8, 2025
The Knowledge Project PodcastTrusted by Fortune 500 CEOs and elite performers, this is where you go to think better, live better, and get ahead. Each week, Shane Parrish goes deep with the world’s sharpest minds—founders, economists, bestselling authors—to uncover the mental models, habits, and strategies behind extraordinary results. The Knowledge Project isn't just a podcast—it’s a masterclass in Clear Thinking. Speaking of, check out Shane's book, Clear Thinking: fs.blog/clear Be sure to watch the full episodes of all gu
- StandardSummaries onlyRose Blumkin: Women of Berkshire Hathaway [Outliers]
Published May 6, 2025
Rose BlumkinRose Blumkin didn’t just build a business. She revolutionized retail. After fleeing Russia with $66 in her purse, she opened a basement furniture store in Omaha at 43 years old—with no English, no education, and no connections. Her formula? Sell cheap, tell the truth, don't cheat the customer. Nebraska Furniture Mart would survive depressions, fires, lawsuits, tornadoes—and eventually become a billion-dollar empire Warren Buffett called “the ideal business.” Learn how Mrs. B’s relentless focus,